Industry Recon: Ubisoft is Officially Making More Money from Microtransactions Than Digital Game Sales

Since the dawn of microtransactions there have constantly been gamers yelling about how ridiculous it is, how it ruins games by creating “pay to win” mechanics, pointing out content that used to be unlockable, now being hidden behind paywalls, and so on and so forth.  However, unfortunately for those folks, they are apparently in the minority, at least when it comes to people who play games by publisher “Ubisoft.”  During a recent earnings call, Ubisoft reported that for the first half of 2017 they saw revenue from microtransactions jump a ridiculous 87%.  This netted them a cool €174.5 million. Meanwhile, their digital game sales only pulled in €168 million in revenue.   Unfortunately for people who aren’t willing to pay consistently for extra in game currency or items, this feels kind of like a nail in the coffin for the hope that people will calm the hell down on microtransactions.    Just a day later, Take-Two Interactive, the publisher behind GTAV, announced that going forward they will have microtransactions in ALL OF THEIR GAMES.   It looks like the days of “complete games” coming out, without hiding small things behind pay walls may be dead sooner rather than later.  Oh well guys, good game!